We believe that success in business is directly correlated to the caliber of the people on the team. With this in mind, we created a group we called Mistral Executive Fellows.

Mike Amos

CEO & Founder


Mike Amos is a serial entrepreneur. His most notable start up was Empathica Inc., a venture backed (JMI Equity) global category leader in the business-to-business, voice of the customer software space. Over a ten-year period, Mike and the team at Empathica grew the company an install base of over 100,000+ users in 50 countries and 26 languages. Empathica’s award winning platform was the choice of numerous Fortune 500 companies including: Starbucks, CitiBank, McDonalds, Tesco, Exxon, Boots PLC, Shoppers Drug Mart, Canadian Tire, Mitchells and Butlers, Nike etc. Empathica was sold to Mindshare Technologies in 2013 and rebranded to form InMoment.

Prior to starting Empathica, Mike held a number increasingly senior positions in Dun and Bradstreet, PepsiCo, Loblaw Companies and Brookfield Properties (SVP).

Mike currently invests in and advises high growth software companies, typically in the business-to-business software space.